On October, 2nd 2014, Prime Minister Shri Narendra Modi gave a nationwide call for Swachh Bharat.
Swachh Bharat Abhiyan was conceived as mass awareness programme by the government, with a potential to transform India. October, 2nd 2014 was indeed a moment of pride for the Institute of Chartered Accountants of India (ICAI) when Hon’ble Prime Minister nominated ICAI along with other personalities and organisations to be associated with this noble campaign.
Since the time ICAI was nominated to take forward this societal initiative, the Institute has been undertaking several campaigns and conducting mass programmes through its 5 Regional Councils and 164 Branches.
To carry forward the campaign of Swachh Bharat, ICAI observed Swachhta Pakhwada from December 16-31, 2017. During the week, several programs were organised where the focus was on addressing the challenge of personal hygiene and sanitation through collaboration with local doctors, hospitals and government schools. In few schools and hospitals, liquid hand wash were distributed among students and talks on personal hygiene especially focussing on hand washing were conducted.